YouTube's been around for a long time.

And I've been producing YouTube channels

for many, many years. And when I talk to

new people about starting a channel

today, they just wonder like, "Isn't there

a channel about everything now? Am I

going to be able to really compete? Or do I

have a chance?" Because there's a

lot of noise. And we could talk about

this on all social platforms. And so, the

topic of this video that I wanted to

bring Valerie on because she's an expert

on influence is how do we stand out in a

noisy world. You definitely want to pay

attention to this video. Alright, so

where do we begin? How do we sort through

all this noise and actually stand out so

that, you know, people can hear our voice.

-Well, I think what's important to realize

is that even though there are so many

different voices out there in today's

world, people are still looking for that

right voice. And so, if you can know

exactly who you are and know who your

audience is, you can really speak to them.

Because there's so many different voices.

But when you speak directly to them in a

way that they are looking for, they're

going to want to pay attention to you

versus all of the other voices out there.

So, really start with who you are make

that a foundational piece of what you're

doing and then you'll be able to really

convey that to the right people. -I love

that. I really love that and and you were

just mentioning an example of somebody

who read your book. -Yeah. -And that they've

decided they want to do that a.s a career

Like, go become an influencer. -Right. -And I

think a similar thing. I was at a

conference. A man from England was there

and he says, "Nate. You're here." Didn't

expect to see me and... And I never... I

didn't know who he was. He says, "I've been

watching your YouTube videos." I'm like,

"Cool. This is fun." I don't get that... My

clients get that more than I do for sure.

It's really good validation to know that

there are people out there that want to

hear my message in the way that I share

it. That is cool. So, really just being

true to your voice is that what you're

saying. -Yeah. Well and I think you have to

realize exactly who your voice is. Like

get true on who

that is first. So, that way you're

portraying the right persona and the

right you to the public. And that way

you're not sending mixed messages,

changing up who you are, what you're all

about

every few months. -Trying to be what we've

seen other people do. -Yeah. -Well... And that

kind of speaks into another point of

this which is consistency. One of the

best ways you can stand out is by being

consistent. I've got a friend who every

5 or 6 months, she changes who her

target clients are. And as a social media

manager. if you're out networking and

building this network of people who are

sending referrals your way. that can be

very confusing to your network if you

change who you serve on a regular basis.

So, people tend to be confused. And

honestly, I found that after being in

business for about 2 years,

that third year on, things just started

picking up momentum. And a lot of it I

think was for people realizing that

Valerie was sticking around. She had

started her business and it was

something that was going to last. It wasn't

something that was just going to fizzle.

Because we all hear about businesses

that start up and then fizzle quickly,

right? So, I think it's... People are looking

to see if you're going to stick around.

Whether that's a YouTube channel your

business. Whatever the case may be. But

consistency is also really important

because people are busy and there are

social media algorithms. There's Google

algorithms. There's YouTube algorithms.

And people need to be consistent so that

your content actually gets out to your

audience on a regular basis. Because

they're not going to see a 100%

of your content all the time.

It's just nearly impossible. There's too

much content in the world today to be

able to consume all of it all the time.

So, you want to make sure you're

consistent so that you're keeping top of

mind and getting out to people on a

regular basis. You know, the sales cycle

talks about people needing somewhere

between 5 to 12 touches. I've heard

different variations of maybe 7 touches

or 10 touches. But whether it's 5 or

whether it's 12, the reality is is that

most people will not pull out that

credit

card to buy something on the very first

time they see your brand. Sometimes you

get lucky. But most of the time, you have

to get in front of them a handful of

times. It's the same thing with your

content strategy. You need to be posting

on a regular basis about who you are and

what you do so that your network is able

to get those 5 to 12 touches to know, "Oh

yeah, that's what Valerie does. I can hire

her to help me with my content." -It's

awesome. So, I liked when you said that

when you're consistent, you stand out. And

I've never thought of it that way but I

think about all the people who do stand

out, it's because they're consistent

in their message in the in the way that

they deliver it. The platform that they

use. It makes a lot of sense. -It's

actually one of the easiest things to do.

But it's the hardest thing to do at the

same time. -Takes discipline. -It does.

-Have the stick-to-itiveness to carry on

and keep doing something for a long time.

-Yeah. A lot of people that's where they

fail, is it's not technically difficult

but it's really hard to keep up with it.

-So, one thing that I know that you've talked about in your book is the

importance of really building loyalty. So,

what's what's the key to that

loyalty? -So, from my experience, the

biggest key loyalty is trust. And that

doesn't happen overnight.

It usually happens brick by brick. You're

building up loyalty with people. Are

you're building up trust with people? And

as you build trust with them, they become

loyal to you. They will be raving fans of

you and anything you put out. I know some

people that they put out content, they

launch a new course. They do something

new. And their entire fan base is all

behind them. And I don't know, I think

there's a few YouTube sensations that

have had this similar thing. Isn't there

this scientist guy that has done a

similar thing with when he launched his

product. How did that go for him? -Yeah, he

had never launched a product before. He

had just created educational videos on

science and physics and whatnot. And he

launched a Kickstarter campaign. He hit

his funding goal of $42,000 in 2 hours

and over the 5-week campaign, he

raised over a half million dollars.

People just wanted to support him.

Yeah. -He had a ton of oil fans, a ton of

loyal followers and they trusted him to

know that, "Hey, he puts this product out.

It's worth investing." Well... And talking to

your points of consistency, he regularly

just put up this great, great content. And

I know you always mentioned value how

important it is to really give value.

Because that's something that he is very

good at. Every one of his videos are

extremely valuable. In fact, he's got 2

channels. His channels were Veritasium

and veritasium 2. The reason I bring

that up is he will only put like the

highest quality, highest production

quality and researched and whatever on

his main channel. If he's just going to kind

of chat and have a conversation, even

though I think they're still valuable,

you can tell that he's really just

wanting to give the the highest amount

of value on his main channel so that if

people are going to get irritated or

annoyed all this is an easier video, he

was just chatting while he was walking

down the street, he puts that on his

secondary channel. It's pretty

interesting. But he's got... He's got over

5 million subscribers now. -Wow. That's

amazing. -So, I'm always talking about

growing your following and getting it

bigger and bigger. Do you think that we

should always be growing or should there

be a point where we keep it exclusive?

What do you think? -Well, I think you can

have different areas of your business

they are more exclusive than others. But

I think one way that you continue to

stand out in the world is by continuing

to grow. And so, the bigger your

profiles are, the bigger your subscribers

are, obviously the more people you're

able to reach. And the more you're able

to cut through that noise. So, while you

can make a dent with a small group of

people, you also... If you really want to

cut through the noise on a grand scale,

you've got to be continuing to grow. And

that has to be a focus. And ultimately, if

you really believe in your message, that

should be a really driving force because

if you feel that people need to know

your message, the only way to do that is

by reaching more people. And that

includes having more subscribers, having

more followers, having more likes. Getting

more eyeballs on your content. -A big

reason why

love the power of influence is just

because of that the fulfillment it gives

me. And the the more people quantity- wise,

the more the higher number of people I

can influence or the more that I can

influence in a more impact for a more

meaningful more significant way, I get

more and more fulfillment. So I think why

would I ever want to have that. But I

have groups that are aren't limited. So

that's why I brought that up. But in my

mind it's like, "Yeah, I want to influence

7 billion people." Maybe that's the cap. -7

billion. Well, I think it's also

understanding what your limits are. You

know? And sometimes you just don't have

the capacity to be going after having

those millions of followers on YouTube.

You're doing what you can do and that's

enough. -Well, if we talk about my

done-for-you YouTube service, right now

I've got a dozen clients that I can help.

Yeah, I want more. But can I handle

thousands? No, I can't produce thousands

of YouTube channels. -Right. -Well, so... Okay. I

see what you mean that depends on what

the community is and what the value

is that I'm providing because there's

only so much that a certain system

restoring person could do. -Right. -So, what

I've heard you say then is that YouTube

is the best strategy to stand out. Well,

obviously we talk a lot about YouTube. So,

thanks so much for sharing your advice.

And I definitely want you to check out

her book. It's called, We're All Ears. By

Valerie Morris. You find it on Amazon and

we come out with new videos every single

day. So be sure to subscribe and we'll

see you tomorrow.