Tired of waiting for the perfect moment to start your creative business? Struggling with burnout from trying to follow cookie-cutter business advice that doesn't fit your life?

In this episode, I talk with Margo Tantau: creative director, licensing agent, and host of Windowsill Chats Podcast, about building a sustainable creative business by following your gut instead of formulas. Margo shares her non-linear path from corporate to running her own licensing agency, and why starting imperfectly is actually the key to long-term success.

We talk about why perfectionism keeps women entrepreneurs stuck, how to create a business that adapts to your capacity (not the other way around), and why vulnerability and connection beat marketing funnels every time. If you've been holding back because you're afraid of starting over or don't have it all figured out, this conversation gives you permission to begin—and evolve without burnout.

• Why you're stuck waiting for "perfect" to start your creative business – and how to give yourself permission to begin imperfectly and evolve as you learn.
• How to recognize when you're actually evolving, not starting over – Your past work, pivots, and changes aren't wasted—they're building blocks for what comes next.
• Why your gut knows more than cookie-cutter formulas – How to trust your instincts to build a sustainable creative business that fits your life, not someone else's blueprint.
• What burnout is really telling you about your business approach – and how to create a capacity-first business that adapts to your energy and circumstances instead of draining them.
• How to reframe "I'm starting all over again" into "I'm recalibrating" – A simple mindset shift that helps you move forward without the weight of feeling behind.
• Where your creativity already shows up – even if you don't think you're "creative enough" to start a business.
• How to build connections and relationships instead of relying on perfect marketing – Why vulnerability and authenticity create sustainable growth for women entrepreneurs without burnout.

🎧 Want to learn more about today’s guest?

Visit CraftedToThrive.com for guest details, key takeaways, and extra links mentioned in this episode.

🌿 If you’re navigating entrepreneurship and chronic illness, or simply craving a more sustainable way to grow your business without sacrificing your health, energy, or self-care priorities, explore Chronically You & Profitable (CYAP).

CYAP is my voice-first business system designed for women entrepreneurs, creatives, and women with chronic illness who want sustainable growth and burnout support while keeping life and wellness first.

It helps you use your voice and story to build a business with systems and strategies that run smoothly, so your work supports your life, not the other way around.

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