Called to Bloom

How to Start a Floral Design Studio from a 180° Career Pivot


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Do you ever daydream about becoming a floral artist? Have you found yourself googling how to start a flower shop or design studio, or scrolling instagram for flower content to feed your soul while you plot your escape from a corporate job that you know is out of alignment for you? Have you ever wanted to know if this is possible, or if you are doing it right, or what secrets or advice would help you step forward into owning a successful small business and living a more creative life? 

If any one of these questions resonates with you, you are in the right place. Today, in our very first episode of the Called to Bloom Podcast, I want us to begin from the beginning — and I want to do that by sharing with you how to actually start a floral design business, how to pivot and dive into a floral venture with nothing but your current career experience, and how to know when it’s the right time to make the leap and build that dream. I’ve been there. I did it myself, and I’m laying it all out in this episode for you alongside my favorite strategies, advice from my experiences, and clear actionable steps that you can take now to empower you forward into the creative venture that is calling to you.

Even if you are not an existing or aspiring floral artist, there is a reason you found your way here. Something creative is asking you to bring it into being, and my hope is that no matter what shape that takes, you find tools and guidance here to nourish and inspire you to keep listening and to keep discovering what you are here to bring into being and share with the world. If you are listening to this, you probably love flowers, but you also value creative expansion, and the experience of authentic transformation, and the ability to step into alignment so that you can evolve into a life and career that you love.

In this episode, we cover:

  • Introducing the new "Called to Bloom" podcast

  • Jen’s personal journey from academia into floral artistry

  • Steps to start a floral design business from a 180-degree career pivot

  • Importance of soul searching & vision building in creative ventures

  • Essentials for setting up a creative workspace & studio

  • Checklist for the technical, professional, and legal aspects of starting a small business

  • Strategies for balancing passion and sustainability in business growth

  • Overcoming imposter syndrome & building confidence in a new field

  • Exploring various paths & niches within the floral industry

  • Tools to support following your passion and creating a fulfilling career

Called to Bloom Instagram: @calledtobloompodcast 

https://www.instagram.com/calledtobloompodcast 

Jen’s Nectar & Bloom Instagram: @nectar_and_bloom

https://www.instagram.com/nectar_and_bloom 

Called to Bloom Show Notes:
https://www.nectarandbloomfloral.com/blogs/podcast/how-to-start-a-floral-design-studio-from-a-180-career-pivot


This episode of the Called to Bloom podcast is brought to you by the Poetry of Flowers holistic online floral education.

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Called to BloomBy Jen Lagedrost Cavender