Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond. 

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

In this episode…

When someone is looking for a lawyer, they want to know that they’ll be working with a professional that understands their needs and can help with their unique challenges. One of the most effective ways for a lawyer to share their expertise and engage with these potential clients is to start a legal blog.

According to Michelle Calcote King, the Principal and President of Reputation Ink, starting a legal blog can help you share your message, build your reputation, and get more clients. So, what do you need to know to get your law blog started today?

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is joined by John Corcoran of Rise25 Media. Michelle talks about the benefits of running a legal blog and shares her tips for starting your own today. She also provides her insights into choosing a specific focus for your blog, writing engaging posts, and effectively promoting your content on different platforms. Stay tuned.