Per Welinder offers practical and emotional insights for starting a lifestyle business. He emphasizes that lifestyle brands are built on emotional connection—both for the founder and the customer. Success depends not just on having a great product, but also on thoughtful marketing, timing, and long-term customer retention.

Key Topics

• Why emotional connection is key in lifestyle brands
• The importance of marketing from the start
• Understanding emotional buying behavior
• Market timing and product relevance
• Customer acquisition and retention costs

Quotes

• “Most lifestyle businesses start from something you have a huge emotional connection with.”
• “It’s an emotional decision—for you and for your customer.”
• “Think about the marketing first. How are you going to reach that customer?”
• “It’s not just about the first purchase, but creating repeat customers.”