Per Welinder breaks down what founders should focus on when starting a lifestyle business. He emphasizes the need for a niche identity, strong creative direction, and a clear path to value. In lifestyle, emotional connection drives customer decisions—so your brand must stand out and still be financially viable.

Key Topics

• Finding your niche in lifestyle branding
• Why emotional connection is essential
• The role of creative direction in lifestyle businesses
• Balancing originality with business viability
• Profitability as a long-term goal

Quotes

• “It needs to be niche. It has to be different. That’s number one.”
• “A lifestyle brand is all about emotional decision-making from the customer’s perspective.”
• “Creative direction is hugely important—but it also needs to lead to value.”