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Hi everyone, to learn more about Shayne's podcasting masterclass, go here https://bit.ly/3qR5SxX

Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance or other event. Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time.

Podcasts are typically hosted by an individual or individuals who lead a conversation, share stories, or report the news.

Podcasts have become extremely popular- with just about every celebrity, influencers and media company creating one.

*** Keypoints on todays video: - How do you start - crowded - carve out niche know your audience, age, gender John Lee Dumas - created a community (Fire nation) - Give people a place to belong promote products and sells own products * Don't start a podcast before you know your vision - why you're doing it and the goals * Brand voice - unique to you, don't copy Make brand easy to identify (Bad Boys) - people either love or hate Promo content has to be branded - art work, website, social media, blog

* Finding the sweet spot - between what the audience wants and what you feel comfortable about

* Quality over quantity - listenable, cause you want to monetize it

* Make sure your voice comes thru even when you have guests

* seo/traffic - 1. Killer concept, people love edgy, gossip content be yourself, go with the flow FB group apple added into New & Noteworthy, got 50k followers that week

* Finding guests - approach people - work with PR companies - make sure you appear on other people's shows

*Monetize - sponsorship - get paid per 1,000 downloads, circa 20-30 usd - sell own product on show Shayne produces podcasts - eg wealth witch, sells her own products examples for branding - The Sage Surfer, musing from the lineup

*** Title is key!