How to Start an Affiliate Program (E119)

* Arlen Robinson* Co-Founder of Omnistar Interactive

Bio:

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs.

With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well as hosting a weekly podcast known as the eCommerce Marketing Podcast in which he interviews various marketing experts about successful eCommerce marketing strategies.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.osiaffiliate.com* https://www.ecommercemarketingpodcast.com* https://arlenrobinson.com

Transcript:

Charles (00:00):

In this episode of the Business of eCommerce. I talked with

Arlen Robinson about how to set up a successful affiliate program. This is a

business of e-commerce, episode one 19. Welcome to the Business of eCommerce,

the show that helps eCommerce retailers start, launch and grow the eCommerce

business. I'm your host, Charles Palleschi and I'm here today with Arlen

Robinson. Arlen is the co founder of Omnistar Interactive software. I'm going

to star helps businesses set up and manage their affiliate and customer

referral programs. I asked Ireland on the show today to chat about how you can

create your own affiliate program. So Arlen, how are you doing today?

Arlen (00:41):

Great. Great. How's it going, Charles? Good. Awesome to

have you on the show.

Charles (00:45):

It say to talk about the whole affiliate program. It's

something we've been doing a bit hair [inaudible] and it's kind of top of mind,

so pretty exciting topic. So just to kind of get everyone into it, when you say

an affiliate program, which is for us to find it real quick it's basically, how

would you define it? What's that off there?

Arlen (01:05):

It's a great question and I'm, I'm glad to define it. A

lot of times when people say affiliate program, a lot of times the term

referral program gets tossed around as well. But there they're actually two

distinct programs actually. So first off with an affiliate program and if the