Ever dreamed of turning a side hustle into a thriving business? Or maybe you’ve got an idea but no clue where to even start? This episode is for you.

This week, we’re tackling a big Quarter Life Question so many of us ask ourselves: How do you actually start and grow a business?

To help me answer this, I’m joined by Lucy Hitchcock, founder of the viral brand Partner in Wine and the creative force behind Sassy Digital. Lucy went from launching a lockdown side hustle to building a business that’s been featured on This Morning and in OK! and Heat magazine - and in this ep, she’s sharing how she did it.

✨ In this episode, we chat about:

• How Lucy turned a lockdown idea into a viral brand
• The biggest challenges (and lessons) of starting a business from scratch
• The benefits of being a solopreneur 
• Why authenticity matters more than perfection when building your brand
• Social media tips for standing out (and even going viral!)

💬 More about Lucy:

Lucy Hitchcock is the founder of Partner in Wine, the insulated wine bottle and tumbler brand that took Instagram by storm, and Sassy Digital, a digital marketing & web design company helping businesses create stand-out brands online. Check her out: 

Websites: partnerinwine.co.uk | sassydigital.co.uk

TikTok: @partnerinwineuk | @lucyhitchcock

Instagram: @partnerinwineuk | @sassydigital | @lucyhitchcock_

📲 Want to get involved?

Got a Quarter Life Question you’d love to hear answered on the pod? DM me on Instagram @gracemcintosh1 or TikTok @gracemcintosh_ — I’d love to hear from you!

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Thanks for listening — and I’ll see you next week!

Grace x

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