This segment is from a coaching session with a client who will remain anonymous for now — I wanted to press Record because it’s such a common question my clients & friends have when working with me!

I tell people, “don’t just apply to job postings. Start conversations with human beings.” This process works 100x better for winning jobs & clients. Naturally, the follow up question is,  

“How do I start conversations?”

Here was my answer today. 😋