If you’re starting from zero, or finally taking freelancing seriously, this episode gives you a field-tested roadmap from Jan a 7-figure freelancer. We cover how to choose (and tighten) your offer, find your first clients without Upwork, write outreach that gets replies, price with confidence, and avoid the early mistakes that kill momentum. Think “learn by earning,” not endless planning.

You’ll learn

• Why motion beats branding: pick one skill, sell it, learn by earning. 
• How to find clients now: phone/local outreach, networking events, and volume.
• Portfolio over platforms (and why to avoid race-to-the-bottom marketplaces).
• Confidence tactics for introverts (prep, scripts, and repetition). 
• Admin that saves you later: contracts, invoices, bookkeeping basics. 

Show Notes

• Client-finding resources:

Business directories (e.g., Yellow Pages), LinkedIn Sales Navigator (build targeted lists), local networking events (Meetup).

• Outbound play:

Call local businesses; point out a specific problem (e.g., Google Business Profile), offer a quick win; expect rejection and keep volume high.

• Portfolio > platforms:

Lead with proof of work; consider using platforms only to spot leads, then pitch directly.

• Admin checklist:

Use written contracts, numbered invoices, track income/expenses; set good habits early.

• Starter bank ideas mentioned:

UK: Monzo, Starling; EU/Global: Revolut Pro (for invoicing/tools). Evaluate per country.

• Connect:

Jan invites listeners to DM on LinkedIn for quick help (link in show notes).

Connect with us (via LinkedIn)

Jan: https://www.linkedin.com/in/jan-watermann/

Jonny: http://www.linkedin.com/in/jonny-pease

Got a question or topic you want us to cover? Drop us a message at [email protected]