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How to stay Focused on what Matters
In this solo episode of Subject to Approval, Rebecca Maxwell shares one of the most practical frameworks for agency leaders and teams navigating uncertain times — the Circle of Control and Circle of Concern.
The reality is that our industry is changing. Budgets shift, stakeholders move on, AI reshapes how we work. It’s natural to feel stretched or unsettled. What matters is how we respond. This episode is about learning to redirect energy toward what truly makes a difference — and letting go of what we can’t change.
Rebecca draws on real experiences from agencies across the region to show how focusing on what’s within our control doesn’t just steady us — it creates stronger teams, healthier client relationships, and cultures that thrive in the long run.
Key Takeaways
Separate concern from control: Recognise the difference between the issues that weigh on you and the choices you can directly influence.
Focus creates resilience: By putting energy into actions you can take — from communication to capability-building — you stay calm and productive even in uncertainty.
Influence grows from control: Consistently working on what’s in your hands naturally expands your influence and impact.
- Positivity is contagious: When teams focus on control, they create cultures that inspire confidence, build trust, and sustain growth.
- Practical application: Account leaders can focus on communication quality. Agency leaders can invest in their people and systems. Both are within reach, and both matter deeply.
Memorable Quotes
“The circle where you spend the most time grows — choose it with intention.”
“Agencies that thrive are the ones that focus their energy where it matters most.”
Contact Us
At Artemis APAC, we partner with agencies to help teams refocus, build resilience, and unlock growth — always starting from what’s within their control.
📩 Connect with Rebecca directly at [email protected]
🌐 Explore our programmes at artemisapac.com
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By Becca Maxwell - Artemis ConsultingIn this solo episode of Subject to Approval, Rebecca Maxwell shares one of the most practical frameworks for agency leaders and teams navigating uncertain times — the Circle of Control and Circle of Concern.
The reality is that our industry is changing. Budgets shift, stakeholders move on, AI reshapes how we work. It’s natural to feel stretched or unsettled. What matters is how we respond. This episode is about learning to redirect energy toward what truly makes a difference — and letting go of what we can’t change.
Rebecca draws on real experiences from agencies across the region to show how focusing on what’s within our control doesn’t just steady us — it creates stronger teams, healthier client relationships, and cultures that thrive in the long run.
Key Takeaways
Separate concern from control: Recognise the difference between the issues that weigh on you and the choices you can directly influence.
Focus creates resilience: By putting energy into actions you can take — from communication to capability-building — you stay calm and productive even in uncertainty.
Influence grows from control: Consistently working on what’s in your hands naturally expands your influence and impact.
- Positivity is contagious: When teams focus on control, they create cultures that inspire confidence, build trust, and sustain growth.
- Practical application: Account leaders can focus on communication quality. Agency leaders can invest in their people and systems. Both are within reach, and both matter deeply.
Memorable Quotes
“The circle where you spend the most time grows — choose it with intention.”
“Agencies that thrive are the ones that focus their energy where it matters most.”
Contact Us
At Artemis APAC, we partner with agencies to help teams refocus, build resilience, and unlock growth — always starting from what’s within their control.
📩 Connect with Rebecca directly at [email protected]
🌐 Explore our programmes at artemisapac.com