Host Ericka Adler is joined by Roetzel shareholder Christina Kuta to explore how analytics are used in health care practices and what providers need to know about HIPAA compliance. They discuss how patient data is collected through digital tools like websites and email marketing, and when that data may be considered protected health information. The episode also covers common risks, including improper data sharing with third parties. Additionally, Ericka and Christina share practical guidance on protecting your practice, from understanding what's being tracked to ensuring vendors meet HIPAA requirements.