In this episode of Main Character Energy, host Tiff Knighten sits down with Ginni Saraswati-Cook—Founder & CEO of Ginni Media, award-winning journalist, and co-founder of Metro Podcast Studio in NYC. With two decades of experience in the audio industry, Ginni shares how she’s built a life and business rooted in creativity, rest, and consistent (sometimes messy) action. They discuss everything from starting the day with 14% battery and stripper strength workouts to the real power of podcasting, embracing identity, and setting boundaries—especially as women of color and LGBTQ+ creatives. Recorded in the heart of Manhattan, this conversation is a joyful and honest reflection on growth, storytelling, and doing life your own way.

00:00 Morning Coffee and Caffeine Vibes

01:00 Fitness Adventures: Stripper Strength and Pole Classes

02:50 Welcome to Main Character Energy

03:27 The Journey of a Newlywed

04:47 Content Creation and Wedding Planning

06:54 Evolution of Audio: From Radio to Podcasting

10:02 The Power of Podcasting and Personal Journeys

22:02 Entrepreneurial Insights and Morning Routines

24:33 Balancing Growth and Self-Care

27:20 End of Year Reflections and Planning

28:37 The Pressure of New Year Resolutions

29:00 Taking a Break in January

30:44 The Importance of Rest and Creativity

33:43 Structuring Life and Routine

39:08 Outsourcing and Delegating Tasks

41:45 Embracing Convenience for Mental Space

43:03 Launching a New Project: Here in New York

47:32 Advice for Content Creators

52:50 Final Thoughts and Upcoming Projects

Stay Connected

Follow Main Character Energy on Instagram: @MainCharacterEnergyPod

Connect with Ginni Saraswati

Instagram: @theginnishow

Website: www.ginnimedia.com

Listen to Hearin' New York: Spotify

🎙️ Need studio time? Use our code MAINCHARACTER to get 15% off recording sessions at Metro Podcast Studio. Book here: metropodcaststudio.com