If we are going to persuade anyone of anything we have to be on the offense of. If we are only offense if we are in control of the direction of the conversation and the direction of whatever we’re attacking. If we attack from the left we push them to the right and scramble them. If we attack from the top we pressed him down word and outward. You can determine the direction of something by the way do you attack it. Attack conversations from the right direction or you can gain movement that you desire.