In this episode, I’m talking about one of the most overlooked growth levers in eCommerce: profit per order. So many founders focus on getting more sales, more traffic, and more revenue, but if the numbers behind each order aren’t strong, more volume doesn’t necessarily mean a healthier business. In this episode, I break down how I think about profit per order, why it matters so much, and the practical ways you can improve it without only chasing top-line growth.

I walk through the biggest levers that impact profitability, including average order value, pricing, shipping strategy, fulfillment costs, discounts, conversion rate, traffic quality, repeat customers, and returns. I also share the simple questions I’d be asking inside your business right now if you want to make each order work harder for you.

If you want stronger cash flow, healthier margins, and a more sustainable path to growth, this episode is for you.

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Link to show notes: https://www.kristisoomer.com/blogs/ecommercemaven/how-to-stop-chasing-revenue-increase-profit-per-order

Learn more about my 1:1 coaching: https://www.kristisoomer.com/pages/business-and-accountability-coaching