Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Liam French is a cinematographer, production manager at crybaby productions and digital storyteller with an unconventional journey into the media industry. In this chat he shares the importance of networking played in his career, and his thoughts the current landscape of content creation.

00:30 Liam's Unconventional Journey into Media

02:25 The Importance of Networking in the Film Industry

04:47 Navigating the Current Media Landscape

06:43 Creative Risks and the Role of AI in Content Creation

08:14 Successful Campaigns

9:34 Challenging Conventional Advertising Norms

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