Never Been Promoted Podcast with Thomas Helfrich

Taylor Moon, an executive content strategist, joins Thomas to discuss the ever-evolving world of content creation and how businesses can use content to build their brands and connect with their audience. Taylor shares her experience from journalism to working with startups and SaaS companies, offering actionable advice on content strategy, branding, and leveraging AI without losing the human touch.

About Taylor Moon

Taylor Moon is an executive content strategist with a background in journalism and a decade of experience in the startup, SaaS, and digital marketing industries. From entertainment journalism to guiding brands in tech, Taylor has helped numerous businesses shape their content strategies, enhance brand voice, and connect meaningfully with their audiences. Her work at ClearVoice focuses on building content frameworks that drive engagement and long-term results.

In this episode Thomas and Taylor discuss:

• The Core of Content Creation
  Taylor explains that content is the foundation of all marketing efforts, fueling everything from SEO to paid campaigns. She emphasizes the importance of understanding content’s long-term value, even when immediate results aren't always apparent.
• Balancing AI and Human Touch
  Taylor discusses how AI can be a useful tool in content creation but stresses the importance of maintaining a human touch. She explains how to effectively use AI for content ideation and brief creation while ensuring the final product reflects the brand’s voice and resonates with the audience.
• Developing a Content Strategy
  Taylor shares her insights on building a content strategy, starting with understanding your operations, available resources, and who your target audience is. She highlights the need to tailor content efforts based on industry and audience engagement rather than a one-size-fits-all approach.
• Avoiding the Pitfalls of AI-Generated Content
  Taylor warns against over-reliance on AI and how poorly prompted AI can result in generic or off-brand content. She offers practical tips for creating AI templates that provide a strong starting point, but emphasizes that final touches should always be human.
• Quality Over Quantity in Content Creation
  Taylor advocates for producing high-quality content over mass-producing mediocre pieces. She believes that one well-crafted post can have a far greater impact than several average ones.

Key Takeaways:

• Content Creation Is a Long-Term Play:
  Taylor highlights the need to view content as an investment in long-term engagement rather than a quick win. Consistency and strategic effort will pay off over time.
• AI Should Be a Tool, Not the Creator:
  AI can aid in the content creation process, but the human touch is essential to ensure that content remains authentic and aligned with the brand.
• Strategy First, Then Execution:
  Building a content strategy should start with a deep understanding of the brand's goals, audience, and available resources before diving into content creation.

"The biggest fail I’ve seen with AI content creation is not knowing how to prompt. If you want good results, you need to take the time to properly set up your AI tools and then still add that human touch." — Taylor Moon

CONNECT WITH TAYLOR MOON:

LinkedIn: https://www.linkedin.com/in/taylormmoon/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

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