Dorie Clark has been described by no less than the New York Times as an expert in self-reinvention and helping others make changes in their lives. If you’re known for something, you’re more likely to be valued; and if you’re valued, you’re more likely to get through whatever’s ahead. In our conversation we talk about why we shouldn’t get tripped up on the whole idea of “a personal brand”; why, if you build it, they won’t come; the necessity of creating content, and how to start even if you don’t know where to start; the power of social proof; and why networking really isn’t as bad as you probably think it is.