<p>In this episode of CtoC we sit down with Author, Professor, and Founder Barry Nalebuff and discuss what it takes to create a stand out brand in the beverage industry.</p>

In this episode of CtoC we sit down with Author, Professor, and Founder Barry Nalebuff and discuss what it takes to create a stand out brand in the beverage industry.

How To Strike Gold In A Crowded Category

Consumer Packaged Goods (CPG) industry professionals can take control of the new product development process and find out how to build a better strategy from Conception to Consumption (C to C).

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How To Strike Gold In A Crowded Category

How To Strike Gold In A Crowded Category