For most of us, summer has officially started ☀️ And while others are frolicking under the sun, vacationing at the most relaxing getaways, and taking some well-deserved time off, this is the perfect time to:

✅ get your business on track
✅ prep your operations for incoming clients, or
✅ launch a new offer for a product or service

This week, we dive deep into decoding the powerful structure of high-converting sales.

And it all starts with a great offer! Learn how to structure offers to yield your desired outcome. 👌

Consider your not-so-baby steps, and start achieving your next significant milestone with these structures for maximum conversions. 💯

🎧 Don’t miss out on the new episode of Marketing on Tap as I share insights to streamline and improve your sales techniques. 

Key Takeaways:
📌 Naming - Name your offer
       ❌ Don't try to be cool 
       ❌ Don't try to be funny or trendy 
       ❌ Don't use alliteration 
       ❌ Don't make it too long (use 2-4 words, but not more than 7!)
       ✅ Use memorable words that are easy to say and spell 
       ✅ Take time to research other offers
       ✅ Use keywords that will attract your ideal client or audience
       ✅ Look at how the name fits with everything else

📌 Description – typically shows up like a headline and is where you can be a little bit more creative!
       ✅ Stack - incorporate visual, auditory, kinesthetic, and other engaging elements into your offering
       ✅ Support – implement effective mechanisms for answering questions, offering guidance, and maintaining progress
       ✅ Tangible results - include social proof, screenshots, testimonials, case studies

📌 Offer Targeting 
       ✅ Speak to your buyers (emotional, logical, etc) to value connection
       ✅ Urgent mechanism – something finite that disappears (urgency & scarcity)
       ✅ Guarantee risk reversal - provides a safety net and also protect your reputation

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