What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer?

In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated.

Marc walks through a clear, no-BS framework for deciding:

What functions are too important to outsource

When to lean on agencies (and when not to)

The only two times he hires freelancers

And the hidden cost of getting the mix wrong

If you’re rethinking your org chart, trying to scale a lean team, or just wondering if you’re doing it right — this one’s for you.

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