In this episode of "Spill the Ink," Michelle Calcote King sits down with Shailyn Tirado, Global Head of Research at Legal Benchmarking Group, to discuss what it takes to succeed in the IFLR1000 rankings process. Shailyn explains the program's three-pronged research methodology, what firms consistently get wrong when describing deal impact and why the program made the decision to combine its rankings and awards submissions into a single process this cycle.

Here's a Glimpse of What You'll Learn

• What sets IFLR1000 apart from generalist legal directories and who it's designed to serve

• Why IFLR1000 combined its rankings and awards submissions into a single process this cycle

• How deal evidence, client feedback, and peer and market insight each factor into the final assessment

• What firms consistently get wrong when describing deal impact and what the research team actually wants to see

• Why quality matters far more than quantity when selecting client referees and participating in peer surveys

About Our Featured Guest

Shailyn Tirado is the Global Head of Research at Legal Benchmarking Group, where she has worked since 2020. She leads research and data analysis teams across a range of markets, with expertise spanning the legal and publishing industries. Prior to joining Legal Benchmarking Group, she was a research editor at Euromoney Institutional Investor, now known as Delinian.

Resources Mentioned in This Episode

• Check out Legal Benchmarking Group

• Check out IFLR1000

• Follow Legal Benchmarking Group on LinkedIn

• Connect with Shailyn Tirado on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

Sponsor For This Episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.