What happens when you refuse to sell out your community for a few extra percentage points?

Lloyd is the Co-Founder and CEO of Garage Grown Gear. An avid backpacker and paddler, Lloyd first entered into the outdoor industry through trip-leading and outdoor education. Based in Minneapolis MN, Lloyd is a huge fan of small brands, light packs, and large meals.

Jon chats with Lloyd about:

• his journey founding and building Garage Grown Gear

• the niche focus of ultralight backpacking

• the importance of supporting small brands

• the difference between email/affiliate/influencer marketing

• adaptation challenges for established companies

Stay connected:

Follow Lloyd:

https://www.linkedin.com/in/lloyd-vogel-180566121

Garage Grown Gear:

https://www.garagegrowngear.com/?srsltid=AfmBOoqwrKqRMnXNuqFR2EAcH8596y8asNMF2K-Z4EY1Pl7336VXAEm2

This episode is supported by:

Superfiliate:

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