"Live your concept, focus on your core values, look for solutions," says Ashley Marc Hovelle (Often). He is one of the fashion designers supported by the German Sustain Concept. The German scholarship programme by Fashion Council Germany is dedicated to supporting young fashion brands in the field of sustainable design. At the fashionsustain conference in January, Ashley spoke with Björn Kubeja (Working Title), who is also supported by FCG, and Marte Hentschel (sqetch) about how to successfully build and internationalize a business model.