Sean Murrin, CEO of gaming creative agency Waypoint, joins Kaitlyn and Sam to discuss the relationship between creative activations and PR. They highlight Waypoint’s work with physical goods, mailers, stunts, events, and more (including the Elden Ring Pot Boy puppet at the 2021 Game Awards), and how that work can drive word-of-mouth and media coverage.

Timecodes: 

00:00:00 – Intro

00:06:44 – What is Waypoint?

00:27:39 – Influencer Kits

00:41:40 – How Gaming Trends Have Changed Waypoint

00:49:18 – Making Elden Ring’s Pot Boy Puppet for TGAs 2021

00:59:15 – Sean’s Other Favorite Projects

01:02:00 – How to Be a Good Creative Client

01:09:49 – Outro

Find Waypoint’s work here, and watch the agency’s show, Side Quest Sessions, on YouTube.

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