David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction launch into an actual success, especially within risk and change-averse markets. 

Check the Chapter Markers for the following highlights from the episode:

• Meet Dave Daniels
• About BrainKraft and developing the core methodology of how to launch new products
• Mistake #1 when launching a New Construction Product (& How to Avoid It)
• How To Define Measures of Success (OKRs) For Your Building Material Launch
• Why You Need To Set OKRs ("North Star")
• How to Launch New Products To Risk-Averse Markets and Distribution Channels (like Builders and Contractors)
• The Mistake of Underestimating Changing Customer Behavior and Habits
• Product Launch is a Team Sport
• Obstacles and Advantages
• Evidence of (and Factors of) Success for Your Construction Product Launch
• How Manufacturers Can Improve Product Launches For Their Channel Partners (Assembling Your Armada)
• Product Launch MasterClass Offer From BrainKraft

Full Live Episode

About BrainKraft