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Soft launches are an important tool when introducing any new product to the market. In this episode Pat discusses why you do a soft launch, what you are trying to learn, some key issues related to the types of customers who buy in the early phases, and setting expectations. He shares why Key Performance Indicators are important to establish up front,  best practices for conducting a successful soft launch, and how what you learn in this phase prepares you for a successful full launch of your product.

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