We made this podcast to help food producers work out how to meet the needs of people using GLP-1a drugs. It goes past the hype that you hear from consulting firms. We explore the nuances and show what you can do to reduce your risks (and the risks are real) using real-world examples. It also covers: 1. Why GLP-1 is one of only six drivers changing people's consumption habits (and not the most important one) 2. Which categories are struggling and which are growing. 3. Why GLP-1a may decline from where it is and how to manage that risk so that your business still survives and thrives.

Time: 28 minutes.