In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.
In this episode, we discuss: 
The role marketers have in distilling and promoting important scientific messages related to sustainabilityHow can businesses avoid being accused of greenwashing?Why it's important for marketers to focus on the benefits of sustainabilityHow learning about sustainability can propel the careers of future CMOsThe Club biscuit problem!
 Referenced on this episode:manager-tools.comhttps://bcorporation.net/https://sdgs.un.org/goalshttps://sdgcompass.org/https://bimpactassessment.net/https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course 
 CONNECT WITH PETE/ALWAYS BE CONTENT:https://alwaysbecontent.com/https://www.linkedin.com/in/peterdmartin/
 CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
 CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
 If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
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#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss  their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.
In this episode: 00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status. 10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation. 13:08 Exploring the formation of engaged communities. 16:48 The challenges of running in person events – maintaining integrity and comercialisation.   Resources mentioned in this episode: https://self-compassion.org/  https://freelancecoalition.org/   More about our guests: Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.
Connect with Areej here:  https://www.linkedin.com/in/areejabuali/ https://www.womenintechseo.com/    Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people  in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries.    Connect with Kirsty here:  https://www.linkedin.com/in/kirsty-hulse/ https://www.confidencelive.com/   To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.
In this episode: 04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors. 09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data. 17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions. 22:42 New algorithms – why the use of exact match keywords is still relevant.     Resources mentioned in this episode: https://searchengineland.com/ https://searchenginehubbub.com/  
More about our guest:   Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.   Connect with Kyle here:  https://www.linkedin.com/in/kylecaliphjohnson/     To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#718 What You Need to Know About Google PPC Right Now with Kyle Johnson

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!
In this episode:
05:25 Taking the measurements – recommended tools to measure specific marketing metrics. 08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources. 13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands. 17:38 Why adaptation is important when catering for diverse audiences.
Resources mentioned in this episode: https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/ https://coreupdates.com/ https://ellenforster.substack.com/ https://www.tiktok.com/@aliceisgratified       More about our guests:   Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.   Connect with Natalie here: https://nataliearney.com/ https://www.linkedin.com/in/natalie-arney-33844052/ https://twitter.com/__nca     Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.   Connect with Zoe here: https://www.instagram.com/zoeburke_editor/ https://www.hitched.co.uk
  To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
In this episode: 06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles. 09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists. 11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content. 16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling. 19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.     Resources mentioned in this episode: The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books  https://connective3.com/resources/     More about our guests:   Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.    Connect with Olivia here:  https://www.linkedin.com/in/olivia-bence-883260132/     With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.   Connect with Will here:  https://www.linkedin.com/in/will-waldron-0b0088111/ https://connective3.com/         To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.
In this episode: 06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency. 07:45 How does social media fit into brand ownership and responsibility? 13:00 Discussing leadership and thought leadership in organizations. 16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy. 19:22 Encouragement to explore new ideas and resources.   Resources mentioned in this episode: How to build a story brand by Donald Miller https://www2.deloitte.com      More about our guests:   Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.   Connect with Annika here:  https://seeker.digital/ https://www.linkedin.com/in/annika-haataja/     Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.   Connect with Kineta here:  https://www.schoolofsocial.org.uk/ https://www.linkedin.com/in/kinetakelsall/     To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content

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