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[00:00:00] Hello, friends and welcome to another episode of how she owns it. [00:00:28] Hi, I'm Pauline and I'm the founder of Pauline Malubay consulting. [00:00:47] I combined my experience in fortune 500 companies managing multiple podcasts. [00:01:12] Pinpoints, that's a topic for the week. [00:01:33] First of all, before even talking about these pinpoints, you have to find them. [00:01:55] This is of course, through our good old friend, Facebook [00:02:14] Now, I don't want you to assume to know all of their pinpoints. [00:02:35] Does it look like they're making a lot of sales? [00:03:03] You want to see them succeed. So providing those free resources and information can really give a boost to their own business. [00:03:22] Channels with their ideal audience and how do they address their pinpoints through engagement more often than not. [00:03:40] You want to reach your ideal audience and show them how you relate to them in their current situation. [00:03:40] You want to reach your ideal audience and show them how you relate to them in their current situation. [00:04:03] Don't forget to connect with me on social media.