The Design Startup Show

How To Systemise If All Clients Have Different Problems


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Hey design starters today, I have a quick one with regards to systemizing, the processes that you have in your business right now. I know it can be challenging. If you have been a designer who has been helping different customers with bespoke projects and. This is all how we start. Right. And right now, if you want to productize it, it's kind of like a situation where you're stuck, because let's say you have 10 different customers from different industries and asking you to help them with different projects.

What are you going to systemize? Right? Because one person can ask you for web design work. Another one, one's a logo and another customer wants a product label. So it's. Kind of like everywhere and I have been there as well. So the systemizing may start like a bit of a mess, meaning you wouldn't know where to start.

So what I have done previously was not to do it for everyone. So you gotta think like, uh, your mindset has to be like, the customers don't know what you're preparing and what you're planning for. But they know what they're going to get. Right? So let's say you have your 10 customers, you asked you serving them in a way that you have been doing all along all the time, all the time.

You have been providing them with your bespoke project work. When they need a report to the be designed, it designed for them. You charge them a certain amount like that. Right? So to systemize it in areas you can do for everything, but you pick out one small thing. It can be any small thing that you see as commonly required for all your 10 customers.

So say for example, how I started was I know that let's say when a website is being created, it doesn't just, uh, Just, you know, come up as it's it is, you know, and, and, and the customer wouldn't just confirm right from the get go, right? What happens is there are a lot of back and forth. So for example, when I created this web first draft design for a client, I pass it to them.

I deliver it and they will come back to me with another change. And then after that, I, I do the small edit and it's not. A big one is a simple edit. I pass it back to them again and they pass it back to me with another change of, you know, maybe different photo to be edit a different, a different layout, meaning maybe the tax on the change to be changed in the rye and the design, the image to be changed to the left.

So very technical like that. And what I realized is they are not the only ones, because if I were to do a report for another customer, whether or not. The other customer is in another, this industry as a designer, I'll be doing the same thing by, I, it doesn't matter which industry I'm helping, because I don't need to know.

And I don't need to be, to be well versed in, in a certain industry to be able to do the graphic design point is my customer will tell me what they want. Right. So if they are already telling me what. The industry's about and where to put certain things I can just go hit with we've got instructions. So every customer has this stage where they would tell me to change that.

And if they were to tell another graphic designer and not me about this, the other graphic designer will be able to do that change as well. So I. I started to realize that that could be a small area to systemize and hire someone to make that change. So the thing is the changes that my 10 customers have been asking me to make were also regular enough for someone, for me to hire, to help and standby to make these changes.

So what I did was I picked up one customer. To do a trial. So I haven't hired yet, right from the start. And, and for my, for my case, I did not even hire it from the start. I just did everything myself first, because I want to know how it's like, I want to create the, the systems on my own first, uh, right from the start.

That may not be something that you want to do, but, but that was. My situation. So I picked up one customer who has, has quite a bit offer changes all the time. And, and if I were to tell the person that the customer that if he or she is given a month of just every change, every change that they want without additional charges, would they want to take that on at a flat rate and.

And I'm just asking them, right. I'm not selling to them. I'm just asking them if that would seem like a good idea to them. So you could do that too, and suggest to just pick one client and suggest that. So it can be any common pattern that you'd have seen amongst the clients. And then you ask that question if they would like to try.

So you are still going on with your. Your design work with the clients, those clients, and any, any number of clients that you have is the things that the days do run the same. Right? But you need to reserve some time, maybe say an hour a day or two, two to three hours a week, just to kind of come out with this, this package for this select the client as if you're doing it for a lot of people.

A lot of businesses. So, so you asked this client that if you want to do that, then, uh, yeah, let me know and we can start. So what you do. So this is what I tell my customer that at the time, when I just started with my beta, so I see that the price is a. $500 for this month. And within this man, you can just send me as many things.

You want me to change within illustrator because my customer has been working on illustrator falls on her own, and she has been pulling her hair out because she was not a designer or, but she's trying to save money. Right. So now I'm telling her that she can save more than before if she were to. Keep asking freelancers to make the changes.

Every change is not going to be $20. Every change may be $220 because every freelancer we have to kind of relearn every different freelance. I have to relearn what, what she's she wants to change and, and her way of working. And even if she asked me to do it, like change by change, I would have to charge at least $80 as well.

So if the a hundred changes would be, will be. What $8,000. That's a lot. Right? So compared to $500 in, within a month, she gets everything done. So, so it sounded great to her. Then, then we try. So anything that you propose to your customer may not be a good idea may or may not be a good idea. And, and you don't just give that up.

You can trick it on along the way and only just ask that one, select the customer first. On how that package can help further. And then, then you ask for the sale. So you asked to, then you start to sell and ask for, for the, for the fee before you start the work. And only if your customer has made that fee, then it's validated that your package works.

Right. So that, that happens to me. And when I, when I worked for one customer and she was really happy with it, I went on to the next one and then to the next, until the ninth. So I just kept letting every customer know about it. And soon enough, the 10 customers that started using that package and they did not need to go on that, you know, the stages of that invoicing co getting quotes and, and, you know, for us waiting for our pay and things like that.

So, um, so if you're having trouble systemizing, This is the first step to start with is this is to pick out, pick out that one piece of common problem that all your customers have. So they don't have to be the same vertigo. They don't have to ask for the same big thing, but maybe within that big thing, the little processes in between maybe the same.

So you can just start with that first and, and charge them for that first. And. And you can ask them for that if they are not going to pay for that means it's not validated. Right. So, so just try it out and then move on from there.

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The Design Startup ShowBy Marilyn Wo