In this podcast episode, Vin Turk, a computer engineering expert, uses his technical know-how to create a revolutionary platform for marketers to connect with the right business professionals and drive compelling outcomes, despite the complexity of the ever-evolving marketing technology landscape.

You will learn how to create an effective lead-nurturing program that drives conversions to overcome lead-nurturing challenges.

"Let's build a better mousetrap, let's take them to the finish line, leveraging their content, already knowing who they want to connect with, and we'll handle everything else. So it's like a burden off of their shoulders."

Vin Turk is the Co-Founder and Chief Operating Officer at Madison Logic, a global ABM platform that empowers sales and marketing teams to convert their best accounts faster.

With over 15 years of experience in digital media platforms, Vin is an expert in business community processes and disaster recovery solutions. He is also an advisor to several internet startups in New York City.

Vin Turk worked with many technology brands producing content and collecting business card information from prospective accounts. He decided to develop a better platform to take them to the finish line and simplify the process for marketers. This led him to form Madison Logic, and he soon realized the complexity of marketing technology. He understood the need to simplify how tools connected and to focus on data points that drove improvement and outcomes.

With the help of teams in his organization and the right tools, Vin Turk shifted to an account-based marketing mindset, prioritized data points, and measured revenue and pipeline to bring teams together and reach success.

In this episode, you will learn the following:

• Why setting the right expectations is important when it comes to leveraging content to fuel your pipeline
• How to set the right metrics and engagement outcomes
• How to build efficiency in your systems and content production and content marketing
• Why content curation is a problem for most companies
• Leveraging data to drive improved outcomes in marketing
• The shift from lead-centric to account-based marketing
• Aligning marketing objectives and metrics with revenue and pipeline
• And much, much more ...