Inflation, price hikes on raw materials, fuel scarcity, forex issues and other external environmental factors are causing businesses to crumble around the world - which means more than 65% of the businesses that want to stay afloat and continue operating would have to increase their prices. Today's episode talks about methods to use to tell customers about an incoming price increase and how to stay profitable and not send them running to your competitors. Happy listening and don't forget to share with your business family and friends.