With tariffs and other market changes going on, a lot of companies are trying to decide whether they need to take a price increase.

In this week’s episode, I dive into how you should evaluate whether you need to take a price increase, and — it you do need to take one — how to segment your product and customers rather than simply taking the same price increase on all products and customers.

I address:

Four questions you should ask yourself when deciding whether you need to increase prices.

Two fears that often prevent companies from taking a price increase.

And then I break down how to think about segmenting your products and your customers when determining how to take your price increase.

As always, if you enjoy the podcast, I’d appreciate it if you’d give it a rating and review on Apple Podcast or Spotify.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.pricing-evolution.com