In episode four of Backbone, we get into something every founder talks about but few assess properly: risk.

Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence.

This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.

So this week, we cover:

• The real risks we’re currently taking in business and why
• Our non-negotiables before saying yes to a big decision
• How to assess upside vs downside in a practical way
• How to “price” the cost of failure (financially and emotionally)

If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.

If you have any questions about risk, slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).