Would you like to learn how to get publicity for your pet business but you're not sure where to start?

Where do you pitch?

How do you approach a publication?

What makes a story?

If the answer's yes then you can learn everything you need to know in my FREE PR challenge.

It's taking place from the 14-18th September 2020.

In this episode I share all you need to know to decide whether you'd like to take part.

Plus how to prepare ahead of the challenge.

Key timings in this episode:

00.15 - What is the PR challenge?

2.42 - How it works.

4.45 - Why I have Zoom calls each day instead of Facebook live.

5.42 - What you get when you sign up - ideas prompts and press release template.

8.04 - What kind of results can you expect?

11.24 - What you need to take part in the PR challenge.

12.13 - The essentials to consider before the challenge starts - photos, website, social media links.

14.12 - What happens each day on the challenge and how much time you need to set aside.

16.02 - Why it's important to respond quickly to requests and two pet business owners who featured in the Telegraph thanks to this.

19.23 - What to do if you'd like support after the challenge.

22.52 - Where you can stay in touch and sign up for the challenge.

Links mentioned in this episode:

Sign up for the challenge via e mail here: https://publicityforpetbusinesses.mykajabi.com/PRTaster (publicityforpetbusinesses.mykajabi.com/PRTaster)

Roz from ByBenji in https://www.puppypost.co.uk/ (Puppy Post) for her biltong treats.

Pet Photographer Petra in https://www.petgazette.biz/27192-petra-brand-photography-launches-virtual-sessions-to-help-brands-continue-marketing/ (Pet Gazette) and Pet Business World magazine.

Photography tips from Kerry Jordan: https://www.publicityforpetbusinesses.co.uk/kerry-jordan-photography-tips/ (How to take pawsome photos of your dog to raise the profile of your pet business with Kerry Jordan)

Pet businesses in the Telegraph:

https://www.telegraph.co.uk/family/life/gets-dog-rise-celebrity-pet-nup/ (Sue McCabe – Divorce and how it affects our dogs.)

https://www.publicityforpetbusinesses.co.uk/wp-content/uploads/2020/01/KimTelegraph.jpg (Kim O’Donnell – My dog went to a boot camp).