This week, best-selling author Mark Boundy joins me on the show to discuss how to become more customer-centric. He is the author of the book Radical Value, which builds on the premise - The purpose of any company is to generate higher value than it costs to deliver.

In his book, Mark takes this deceptively simple principle, describing how it affects every function in a company.

He recommends that leaders focus every employee on the customer’s world...and what value everyone can contribute to the customer. We'll be discussing his book and how companies in our association can develop "radical value" for the customers they serve.