Are you serving your customers in a way that leaves them feeling more connected to the brand and more inclined to stay loyal to you in the long run? Sasha Canady, owner and founder of Servant Marketing, joins Sam this week to discuss why it’s crucial now, more than ever to lead with the intention to serve rather than to sell. Sasha talks about what Servant Marketing is, how it helps brands navigate the new challenges of a consumer-centered market, and why she left corporate culture to forge her own path. Sasha and Sam also discuss slimy and click-bait oriented marketing tactics that don’t work, and provide resources for you to get started with the powerful tool of Servant Marketing today.