Email Swipes | Email marketing teardowns for SaaS brands

How to take your emails omnichannel | Takeaways from Love and Links


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About this episode

Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.


Takeaways

(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.

(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.

(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.

(6:16) Takeaway #4: Borrow from other media

(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify

(9:24) Takeaway #6: Try a sentiment rating system


Links from this episode:

Take another look at the email we featured in Episode 3

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Email Swipes | Email marketing teardowns for SaaS brandsBy Nikki Elbaz | Email marketing strategist for SaaS brands