Creating a successful business from something that you genuinely have a passion for is the goal of most small business oweners. We all want to make money through sharing our expertise of a particular area in which we’re experts. Not all of us get to live that life though, as plans, and passions, change over time. Someone who has taken their passion and built a hugely successful business from it is Steve Lubetkin.

Steve has taken his early passion for radio and has since worked hard at building his business by providing professional podcast production services to a range of high-profile clients across America. In the past, Steve was interested in being in front of the mic, but he now focuses on the production side of things and his knowledge has helped major corporations produce professional content that has benefited their staff and customers.

Lots of us know and love podcasting and some of us even have our own shows, but how many of us have considered marketing our expertise to clients? Sure, we might think it’s not too difficult to record content, edit and distribute it, but for lots of organizations, it can be. They also may not have the right equipment and some may not have even considered what podcasting could do for their business. Many of them may be missing a trick and that’s a problem that those in the podcasting world can provide a solution to.

Company training sessions, seminars, conferences and product descriptions can all be packaged as podcasts. As Steve mentions in the episode, a business conference is only of benefit to those who attend, so why not record it and make it available online? Companies could then reach more people with less work and expense and nothing helps Google rankings like regular publication of audio and video content.

There is a potentially a lot of business out there for someone who has the right experience, equipment and networking skills. Steve’s going to shine a light on how to take this passion and make it into a business.

Issue Challenged in this Small Business Podcast Episode:

How can I market my podcasting expertise to my clients?

About Steve:

Steve Lubetkin is the managing partner of Lubetkin Media Companies. Steve started off on college radio before moving on to commercial stations. He then went on to work in public relations for major corporations in the United States, but moved back to world of the spoken world as podcasts started to take off. He has been able to take his passion and turn it into a wonderfully successful business by providing podcasting and consultation services to some of the biggest players in the corporate space.

Steve’s a pioneer who saw early on just how podcasts could be used by large companies and other organizations as an important tool to get ideas and concepts out to as many people as possible. How has Steve taken something that many of us do as a hobby and used it to grow a successful business? He’s here with us on this episode of your favourite small business podcast to talk through his journey.

Steve’s Actionable Tips:

* Know your equipment, your software and setup and plan for the unexpected. Don’t depend on recording your podcast on a computer. We believe in having dedicated equipment and knowing how to operate it. Always have a backup.

* Leave your ego at the door and produce what clients want. If you are doing this a business, you need to do what they want. This is a shift in mind-set for hobbyist podcasters.

* Demonstrate professionalism when it comes to client content. It’s helpful to have a script or bullet points for the things you want to talk about. There’s also nothing wrong with editing content after the program has been recorded.

Top Quotes:

* “It’s important for business people to understand that they can’t...