It starts with making sure you always walk in with a price. 

Believe it or not, it's easy to talk about why the coverage is so important. 

The tricky part is remembering to always give them an accurate indication of what it will cost.

Based on how much you care about the policy they might think it costs a lot more than it actually does.

Adam Connor, RPS Broker and cyber expert, breaks down all the secrets he knows to win more accounts.