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How to Talk About Uncomfortable Truths with Kaitlyn Barclay
If you’ve ever wondered how to turn your hardest truths into your greatest power — this episode is for you.
In today’s conversation, Krista sits down with brand strategist and truth-teller Kaitlyn Barclay to explore how owning our stories can transform not just our personal lives, but our professional impact. From founding purpose-driven creative agency Scout Lab to courageously sharing her own experiences of survival, Kaitlyn has built a career on the radical power of honesty.
Together, Krista and Kaitlyn unpack:
⟶ How telling the truth—personally and professionally—becomes a catalyst for freedom
⟶ The lifelong ripple effects of speaking out against injustice
⟶ Why great brands (and great lives) are built on clarity, values, and courage
⟶ How to cultivate confidence by claiming your story instead of hiding from it
⟶ The science of brand resonance — and how it applies to your personal identity
⟶ What it means to be “the hero of your own story” and why that matters more than ever
This episode is a permission slip: to tell the truth, to take up space, and to remember that your story—no matter how uncomfortable—is a source of strength, not shame.
For more from this episode and to join the conversation, head to:
→ Substack
→ Instagram: @allofitpod
→ TikTok: @allofitpodcast
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By Krista BerlincourtIf you’ve ever wondered how to turn your hardest truths into your greatest power — this episode is for you.
In today’s conversation, Krista sits down with brand strategist and truth-teller Kaitlyn Barclay to explore how owning our stories can transform not just our personal lives, but our professional impact. From founding purpose-driven creative agency Scout Lab to courageously sharing her own experiences of survival, Kaitlyn has built a career on the radical power of honesty.
Together, Krista and Kaitlyn unpack:
⟶ How telling the truth—personally and professionally—becomes a catalyst for freedom
⟶ The lifelong ripple effects of speaking out against injustice
⟶ Why great brands (and great lives) are built on clarity, values, and courage
⟶ How to cultivate confidence by claiming your story instead of hiding from it
⟶ The science of brand resonance — and how it applies to your personal identity
⟶ What it means to be “the hero of your own story” and why that matters more than ever
This episode is a permission slip: to tell the truth, to take up space, and to remember that your story—no matter how uncomfortable—is a source of strength, not shame.
For more from this episode and to join the conversation, head to:
→ Substack
→ Instagram: @allofitpod
→ TikTok: @allofitpodcast