In this voice note, I’m talking about something that used to make me freeze: explaining what I do. I used to think I needed some polished, perfect pitch ..and spoiler alert, I didn’t. The more I leaned into just sharing my why from the heart, like I would to a friend, the easier it got. I’ll walk you through how to find your own version of that, plus a reflection to help you simplify how you talk about your brand without all the pressure. If the “what do you do” question has ever made your brain short-circuit... this one’s for you.