<p>When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits. </p>

When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.

<p>When we create marketing and advertising material, it's easy to talk about the features of our product or service. The reality is that no-one cares. What they care about is how it benefits them. In this episode we're talking features v benefits.&nbsp;</p>

How to talk about your product or service so people take notice.

Fun conversations and interviews about marketing campaigns, strategies, tactics and ideas to help marketers and business owners get the most out of their marketing and advertising. Sometimes, silly, sometimes rude, always useful.

Share How to talk about your product or service so people take notice.

Sign up to save your podcasts

How to talk about your product or service so people take notice.

How to talk about your product or service so people take notice.