Imagine you're a baker who has perfected a new gluten-free bread recipe. How do you talk about your product? 

Do you say, "Most bread on the market is filled with unhealthy preservatives and processed ingredients. They're terrible for your health! But MY bread is gluten-free. Or do you say? "Imagine biting into a slice of warm, freshly baked bread that's not only incredibly delicious but also gluten-free.

In this epidote I explore how to talk about the benefits of what you sell without coming across as pushy or negative. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing