Honesty. Integrity. Transparency. Fun. Ethical. Sustainable

All very worthy values but yawn, boring as dishwater. And, when something is boring, or says just the same as everyone else, your audience are just gonna sail right on past.

So how do you get them to stop, take note and say Yes! This is a brand I want to work with?

Here’s 3 tips you can start working on straight away

Tip 1 - Make sure your values are yours - not anyone else. Oh and be prepared to defend each value with evidence.

Tip 2 - Be specific - vagueness helps no-one.

Tip 3 - Ditch the boring language and have fun with it.

If you’d like to learn a bit more about why your values matter so much, check out my previous episode - How talking about your values could bag you a whole new audience.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing