474: How to Talk About Your Work Using Purposeful Self-Promotion with Lisa Bragg

I love speaking with authors who also happen to be former broadcasters, as is the case today. Why? Because they’re excellent communicators, and today’s guest is certainly no exception.

I’m talking about Lisa Bragg, whose new book comes out in two days called Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion.

Tell me if you identify with this: We’ve long been told, “Put your head down, do good work, and eventually someone will notice you.” But that limiting and diminishing advice doesn’t hold up in the noise and pace of these transformative times. The reality is, no one cares about your future the way you do. If you want to achieve remarkable results, it’s up to you to talk about your successes and accomplishments.

In the book, Lisa shows you how to get comfortable with sharing your strengths. Drawing on proprietary research, consultations with high-performing leaders, and her own rich experiences as a journalist and entrepreneur, she examines why so many people are afraid to speak up about their work, illuminates why bragging is a catalyst of positive change, and offers practical advice on embracing and applying the art of authentic self-promotion.

With proven tools, techniques, and insights, Bragging Rights will help you understand and tell the world about your true superpowers, so you can access new opportunities and, along the way, elevate others.

I hope you’ll click the play button below to learn more about Lisa and her work. For a summary, just keep scrolling.

Join in on our chat below

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In today’s episode, I ask Lisa about:

* Why the idea that “if you’re good enough or just work hard enough success will come” is not an effective strategy

* The need to embrace the notion that “shame” is part of the journey

* How to know what it is that makes you remarkable

* And lots more!

Order Lisa’s Book

You can order your copy of Bragging Rights: How to Talk About Your Work Using Purposeful Self-Promotion right now!

Consider Ordering My Book Too!

Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free!

Note-Making Mastery Cohort or the Read to Lead Community