The free trial and the demo are two of the most common lead generation methods in the SaaS world. While both allow you to show off your product's capabilities, it's helpful for sellers to know the best way to approach leads depending on which of the two methods were chosen. In this episode, Duane focuses on Free Trial Leads, and what sort of conversation a seller may need to make with them, especially in light of privacy concerns in this technologically-driven age.

HIGHLIGHTS

In this episode, we discuss the following:

01:11 Focus on your lead's specific use-case and desired outcome

02:01 Ask a lot of discovery questions

02:52 Talking about privacy in this technologically-driven age

03:46 Be upfront, transparent, and communicative

We cover some wide-ranging topics, including getting the most out of your team as a leader and building frameworks for them to thrive within.

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