If there's people in your life who still don't want to get vaccinated, you might be wondering how to convince them. Turns out, it's a combo of sticks & carrots, and not being judgemental. On today's show, Mitra Kalita, co-founder of URL Media and CEO and publisher of Epicenter-NYC, talks about Biden's new vaccine messaging, local outreach and how to strike a less judgmental tone with those questioning the vaccine.